About Ulferts Furniture
50 Years of European Elegance‧Timeless Contemporary
Founded in 1975, Ulferts has been leading the high-end furniture market in Hong Kong for over 50 years, introducing the latest high-quality, comfortable, and elegantly designed European furniture, delivering affordable luxury with a touch of European lifestyle to Hong Kong homes. Ulferts has three showrooms across Hong Kong, Kowloon, and the New Territories, including the “Ulferts Signature” showroom, which offers a selection of more luxurious products. Each showroom has its own unique characteristics, showcasing a diverse range of exquisite and multifunctional European furniture, and providing our esteemed customers with one-stop service and a prestigious shopping experience.
Ulferts Vision
Experience the ultimate sensation with high-quality European furniture
Ulferts brings together over 50 internationally renowned brands from Italy, Germany, and more, such as Gamma, egoitaliano, MIDJ, Cattelan Italia, himolla, Malerba, Miniforms, Tomasella, and La-Z-Boy. We offer a diverse array of unique tastes, iconic styles, and cutting-edge designs in sofas, dining chairs, coffee tables, storage cabinets, TV stands, easy chairs, beds, and mattresses, all available in Hong Kong.We specialize in genuine leather sofas from Italy and Germany, enabling our esteemed customers to enjoy the latest fashion designs while experiencing exceptional craftsmanship and premium materials in their homes.
European Philosophy
Stay in tune with fashionable design and embrace unique European tastes
The European lifestyle philosophy emphasizes attention to detail, showcasing a light luxury minimalist style that exudes unique charm. Ulferts furniture aligns with the latest European fashion trends, with our procurement team attending major furniture exhibitions each year, featuring renowned international designers and brands such as Salone del Mobile.Milano, Meuble Paris, and Maison&Objet. Additionally, our experienced sales team provides professional and attentive service, offering tailored furnishing suggestions and sharing trend insights with our esteemed customers. Recently, we’ve introduced European pet-friendly fabric sofas to cater to the emerging pet-friendly market, elevating home comfort to a new level!
European Sophistication
Meticulously adjusting dimensions to blend European elegance into modern spaces
Hong Kong’s living spaces are diverse and constantly evolving, placing significant demands on space and furniture planning. However, experiencing European furniture style is not just a privilege of large homes. European furniture has continuously adapted to the Hong Kong residential market, introducing cleverly designed, multifunctional pieces such as transformable dining tables, sofa beds, and multi-use desks, perfectly aligned with the needs of Hong Kong residents and offering greater possibilities! Our team has collaborated with Italian brands to create exclusive designs for Hong Kong, with slight adjustments to sizes suitable for compact residential spaces. This includes sofas and dining tables, allowing users in Hong Kong to experience a unique and perfect touch even in limited spaces, while enjoying the high-end sophistication of European furniture!
Ulferts’ Group Mission Statement
We are committed to elevating home living with contemporary home styling concepts, expansive selection, premium quality products and delightful customer services.
Ulferts’ Group DNA
Award and Recognition
Headline No.1 Awards 2023
- The best quality furniture brand
Headline No.1 Awards 2022
- The best quality furniture brand
HKET Excellence Awards 2023
- Excellent Lifestyle Furniture Brand
Excellent ESG Enterprise of 2022 – 2023
Service & Courtesy Award 2019 / 2020 / 2022
- Service Retailer of the Year
Service & Courtesy Award 2018
- Excellent Service Star
Service & Courtesy Award 2017
- Service Retailer of the Year
- Frontline Level Individual Award
Service & Courtesy Award 2015 / 2016
- Frontline Level Individual Award
Hong Kong Institute of Marketing (HKIM)
- Market Leadership in Furniture Retail 2020
- Market Leadership in Furniture Retail 2019
- HKIM Triple Crown Award 2018
- Market Leadership in Furniture Retail 2018
- Market Leadership in Furniture Retail 2017
- Market Leadership in Furniture Retail 2016
Caring Company Award 2020-2023
iMoney Enterprise Brand Awards 2022
- The best lifestyle furniture brand
iMoney Enterprise Brand Awards 2023
- The best Prestigious lifestyle furniture brand
Yahoo Asia Big Idea Chair Awards 2022
- Best Native Ad Campaign
Yahoo Asia Big Idea Chair Awards 2021
- Merit of Best Search Campaign