About Ulferts

Founded in 1975, Ulferts was the first retail chain store of up-market European furniture in Hong Kong. It introduces a wide range of exquisite European furniture which is acclaimed for their top quality, comfort and contemporary elegant designs. Ulferts strives to bring about the contemporary concept of “Europe Comes to Life” to its customers.

European furniture is world-renowned for their remarkable design, quality materials and excellent craftsmanship. Ulferts purchasing team pays frequent visit to Europe and attends the worldwide furniture fairs such as Milan Furniture Fair and Cologne International Furniture Fair every year to bring the most stylish furniture and quality lifestyle to Hong Kong people. Ulferts carries a large variety of products including sofas, dining tables, dining chairs, cabinets, beds, etc.; the complete range and the abundant stock availability fulfill various customer needs at a timely manner.

In addition, Ulferts is committed to providing superior before and after sales services to customers. Apart from handling customers’ orders with care, the professional sales team can also provide advice on home furnishing and the latest news about European trend. The logistic team has also gone through extensive training to provide reliable one-stop delivery, installation and maintenance services.

Ulferts’ showrooms are located all over Hong Kong with branches at Hong Kong Island, Kowloon and New Territories, dedicated to delivering prestige shopping experience through its European stylish décor and attentive professional services. Not only is Ulferts the symbol of confidence, its name also represents the ultimate pursuit of exquisite taste when it comes to home furnishing.

Ulferts’ Group Mission Statement

We are committed to elevating home living with contemporary home styling concepts, expansive selection, premium quality products and delightful customer services.

Ulferts’ Group DNA

Award and Recognition

Headline No.1 Awards 2023

  • The best quality furniture brand

Headline No.1 Awards 2022

  • The best quality furniture brand

HKET Excellence Awards 2023

  • Excellent Lifestyle Furniture Brand

Excellent ESG Enterprise of 2022 – 2023

Service & Courtesy Award 2019 / 2020 / 2022

  • Service Retailer of the Year

Service & Courtesy Award 2018

  • Excellent Service Star

Service & Courtesy Award 2017

  • Service Retailer of the Year
  • Frontline Level Individual Award

Service & Courtesy Award 2015 / 2016

  • Frontline Level Individual Award

Hong Kong Institute of Marketing (HKIM)

  • Market Leadership in Furniture Retail 2020
  • Market Leadership in Furniture Retail 2019
  • HKIM Triple Crown Award 2018
  • Market Leadership in Furniture Retail 2018
  • Market Leadership in Furniture Retail 2017
  • Market Leadership in Furniture Retail 2016

Caring Company Award 2020-2023

iMoney Enterprise Brand Awards 2022

  • The best lifestyle furniture brand

iMoney Enterprise Brand Awards 2023

  • The best Prestigious lifestyle furniture brand

Yahoo Asia Big Idea Chair Awards 2022

  • Best Native Ad Campaign

Yahoo Asia Big Idea Chair Awards 2021

  • Merit of Best Search Campaign

Ulferts 歐化傢俬